© Arbi Babakhanaians | ID 6533043
By Chris Hutton
This week, we’re taking a break from my 7 Lessons Learned series to announce a new feature on the site… or, perhaps more appropriately, a new feature that I am exploring for my author’s platform. If you haven’t already noticed, I’ve created a polls section on the main navigation. Periodically I will be pushing new polls onto the page. My intention here is to provide the opportunity for my readers to more actively engage with the content creation for this site.
To that end, I will be asking about such topics as:
Upcoming Story Types:
My first poll provided the option to vote on one of my upcoming stories and whether it should be horror or science fiction and how long of a story you as a reader would like to see.
In the near future I intend to request story prompts, whether a line of dialogue, a title, or a phrase. After I collect a set number I shall post my favorites in a poll on which my readers can vote to choose the prompt for an upcoming story.
What genres do my readers prefer? What story lengths are most suited to their reading style? What content engages you in social media? Basically, I may poll about general preferences to better understand what my audience enjoys.
Getting to Know You:
Quick polls on topics such as preferred authors, favorite books, films, etc.
Why, Why, Why?
Every time I think that I have begun to understand social media I slip just a littler further down the rabbit hole. That doesn’t quite answer the question, does it?
I started looking into social media polling with one simple goal: engage my audience. I wanted to encourage a back and forth communication between myself and my readers and to help generate a sense of community. Polls seemed like a great way to do this. I could ask a reader what type of story they wanted to read next or if they enjoyed some types of content more than others. Essentially, I could allow my readers, you, to have a voice in what content I create.
Sounds good, right?
Well, it doesn’t work unless you can get your readers to take the survey. Or find your readers. I have a lot of followers, but that doesn’t mean I have a lot of readers. I wish it did. I’d be ecstatic to have some 3,000+ readers. Hell, I’d be ecstatic to have 100, or even 10 that I don’t know. I have plenty of followers, but very little evidence of how many people are actually reading my work.
One kernel of advice that I came across recently suggested that it is better to have 100 engaged followers than 1,000 inactive followers – or something to that effect. I’ve seen this same sentiment in so many permutations in various blogs now that I’ve lost count. The point is that in building a community of actively engaged readers, you create a lifetime audience rather than a passive reader that maybe checks your site once or twice and then never again.
Hell, I came across a whole article on how to get your first 500 engaged twitter followers (though coincidentally that had nothing to do with polls). Yet the point stands. Engagement is key. Polls are one way I am seeking to create that engagement.
Is it working? Well, I just started so I can’t really say yet.I can, however, say that I am currently lost in a sea of polling apps and articles on online surveys and marketing. Personally I’d love some advice to cut through the noise. I barely know where to begin. So I guess, if you’re reading this, hopefully you can learn from my mistakes, and/or my progress depending on how this goes. Also, if you happen to know of a polling app that embeds polls directly in social media posts and websites across Twitter, Facebook, and WordPress, while sharing votes across all platforms, please let me know. That’s the current Holy Grail for which I quest.
Should I care?
That’s all good and all, but why am I telling you this?
That’s a fair question. I could have simply started a poll on my site and left it at that; but that doesn’t guarantee my interested readers would know about it. How often do you check a site’s main navigation to see if it has been updated? If you are like me, probably not too often. You look for changes on the front page (which I am still exploring), and you read the new content. So, dedicating a blog seemed like a good way to get readers aware that I had begun polling and why I was doing so.
Plus, I tried to post it under the radar, but, well, it remained under the radar. I put out my first poll and received two votes (technically four, but two were me testing the polling system, so I don’t think that they count). The point is, my first week of polling did not go so well, and I thought that a blog post might at least raise some awareness.
Quick Resources on Social Media Polling
That being said, if you’re interested in increasing your own social media engagement for your author platform, my primary advice is to do your own research. I’m just getting started, so what do I know? However, if that doesn’t sound so appealing, feel free to piggyback off of some of mine. Here are some articles for you. I’ll update this blog entry in the future as I explore the topic more.
Focused specifically on Facebook, the article provides a brief argument in favor in polling then jumps into reviews on 4 different Facebook polling tools.
This one is more relevant to companies and brands, but most of its takeaways can still be applied to writers and bloggers.
Quick callouts to different uses for polls and clear examples of each. I wasn’t convinced I’d find it useful when I clicked the link but after reading through it, I am already rethinking my polling strategy. I even just posted my first Twitter poll, so there we go. And in ten minutes I’ve had more engagement with the twitter poll than the one on my site had in an entire week. That’s something.
Another article on effectively using Twitter polls to engage your audience. Huh. There’s that keyword, again: engage.
An article reviewing the pros of engaging your social media audience with surveys.
Anyway, I hope that this is useful to someone.
Happy Writing (and Polling), All!